PLAY FOOD FROM THE FUTURE,
SWEDEN

SDG: 12 Responsible Consumption and Production

CATEGORY: Design

TITLE: Play Food From The Future

RELEASE DATE: 2019

ORIGIN: Sweden

AUTHORS: Marcel Granfelt Saavedra and Fredrik Schleimann-Jensen, Product Design: Cheil Nordic , Photographer: Oliva Jeczmyk, Set Designer: Anton Thorsson, Scientist at SLU, Swedish University of Agricultural Sciences: Ingrid Strid

DESCRIPTION: A set of 3D-printed toys designed to spark conversation and imaginative play around how we will eat in the future, and broaden the interest for sustainable food. The toys have a playful, simple design, aimed to spark a discussion around what is considered to be food and not, challenge the “yuck factor” – and hopefully open up both children’s and parents’ minds.

Parents might have a hard time getting children to eat their veggies or try new food, but here’s a whole other challenge: to get both children and their parents interested in eating in a more sustainable way. As part of the Sustainable Development Goals, The United Nations has set a goal to reduce global food waste by 50% by the year 2030. To achieve this, and to make our food habits more sustainable than today, one thing is clear: both attitude and behavior will have to change. People will also have to start eating things that will take some time getting used to. Like insects, algae and powder. Yummy!

 

RELATED LINKS: www.playfoodfromthefuture.com

THE VOICE

Each toy represents a type of sustainable food which children might not be used to eating today, but that we might have to eat in the future in order to save the planet. The menu of the future consists of insects, algae, food waste, powders, and other nutritious and environmentally friendly food.

PETTER SWANBERG, HAPPY F&B