HÄNDE WEG VON WILDTIER-ATTRAKTIONEN, SWITZERLAND

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SDG: 15 Life on Land

CATEGORY: Campaign

TITLE: Hände weg von Wildtier-Attraktionen (Hands off wildlife attraction)

RELEASE DATE: 2021

ORIGIN: Switzerland

AUTHOR: Ruf Lanz for Stiftung Tier im Recht (TIR)

DESCRIPTION: Wild animals are not adapted to the human environment. The unnatural proximity to humans and the constant pawing means permanent stress for them. This campaign sensitises tourists to stay away from attractions with wild animals.

Extraordinary ideas are also needed in animal protection to raise public awareness. Otherwise, you only ever confirm those who are already convinced. Stiftung Tier im Recht (TIR) has been relying on the strategic and creative skills of Ruf Lanz since 2012.

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